It wasn't until I went to college at Southern Oregon University that this realization formed within me. As an avid runner, I realized that it wasn't about the meets and races our teams won; it was the workouts and the miles of trails that we survived that defined us. In percussion, it wasn't completing the last concert of my senior year; it was the hours of theory and practice that allowed me to progress as an artist and musician.

In school, it wasn't the hours of studying numerous text books; it was the opportunity I had to experience different cultures by studying abroad in Germany and New Zealand. This infatuation for experiencing new things has guided me all over the world and has opened up many opportunities. From working for the largest musical instrument Etailer, to volunteering in the remote jungles of Thailand, each new experience leaves me longing for the next one.

My passion for the outdoors eventually led me to Bend, Oregon with my beautiful wife where we enjoy trail running, hiking and paddleboarding in the nearby lakes. With my spare time I also enjoy music, ultra running, micro brews, heading to the beach and re-experiencing the world again through my daughters, Alivia and Isabell.

Business Intelligence

Tableau, Power BI & Google Data Studio

Web Analytics

Google Analytics, CoreMetrics, Omniture & FireClick

Website Testing

Offermatica & Google Analytics

Search Marketing

Marin, Finch & Mercent

SEO

SEMRush, Screaming Frog & DeepCrawler

Email Marketing

LisTrak, Exact Target, Yesmail, Silverpop, CheetahMail, MailChimp & Constant Contact

Shopping Cart Abandonment

Criteo & LisTrak

Marketplaces

Amazon, Ebay & Buy.com

CSEs

Mercent & Channel Advisor

Display Marketing

Google, Criteo, SteelHouse & FetchBack

Affiliate Marketing

Commission Junction, Impact, AvantLink, Pepperjam, ShareASale & LinkShare

• Support GSI's client-specific teams and analytics discipline to help execute deliverables supporting market insights, evidence-based content strategy, organic search discoverability, and paid promotion strategy.

• Work with account leads and associate analysts to research solutions for and contribute to strategic recommendations for organic opportunities, including technical SEO, onsite SEO, content strategy guidance, and advanced keyword research.

• Contribute to conversations with day-to-day direct clients and internal stakeholders to assess immediate and long-term needs and solve complex issues.

• Work with analytic and team leads to track, measure, and report on digital performance.

• Lead internal trainings of GSI proprietary tools across the entire organization.

• Be a source of knowledge and expert on analytics tools and offerings including keeping up to date with industry trends, services and technologies.

• Deliver insights and provide actionable recommendations based on reported results, benchmarks, discovered patterns, and all necessary context.

• Work with other divisions to assist in strategy and prioritization of analytics services, both on an individual accounts and holistic strategies.

• Assist business development team by joining pitches and helping create presentations for both existing and prospective clients. Educate sales and leadership on Analytics services as needed.

• Join client calls and emails to manage Analytics engagement for top tier clients.

• Train analysts on analytics tools and offerings.

• Lead periodic trainings and discussions around common client requests, and relevant new tools and technologies.

• Manage prioritization of clients based on needs and strategic importance to the company. Delegate client work throughout analyst team.

• Develop standardized processes and collateral to help streamline requests and new client work.

• Grow and manage analysts team for all functions above and help advance their skills and careers.

• Validate that deliverables (e.g., reports, dashboards, analysis) continue to deliver business value by working with stakeholders on an ongoing basis.

• Efficiently perform ad-hoc analysis using data from multiple sources. These sources include client analytics, keyword data, 3rd party tools such as SEMRush or Comscore, social platform data and internal GSI reports.

• Participate in the ideation, production, analysis and final delivery of GSI’s analytic offerings to clients. These offerings generally fall into market research findings or digital performance.

• Work with clients and internal strategists to identify and develop new analytic offerings.

• Inform the design of our analytic systems, including automating the gathering and integration of raw data from multiple sources and building the needed database and reporting systems.

• Act as a thought leader and internal expert on the application of GSI’s analytic deliverables and how they can drive value to clients.

• Coordinate with GSI search strategists, clients, and production team members to define requirements and gather necessary data.

• Presentation of research methodologies and findings to clients.

Cairn   //   Senior Marketing Data Analyst

Getcairn.com

January 2017 - September 2018 //   Bend, Oregon

• Report on marketing efforts for all online (SEM, SEO, Email, Display, Affiliate) and offline channels.

• Create KPIs and produce high quality reports to effectively communicate channel performance.

• Develop metrics and models to understand and optimize our business including market segmentation, lifetime value, consumer insights, growth forecasting, and optimization of marketing efforts.

• Effectively communicate data both internally to Cairn and externally to partners.

• Increase knowledge in the latest developments in analytics to inform the team of new approaches, tools, and strategies.

Jarden Technical Apparel   //   Senior Web Analyst

Marmot.com, Exofficio.com & Zootsports.com.

November 2015 - December 2016   //   Rohnert Park, California

• Design, automate and manage KPI reports for all business units using Tableau.

• Identify Customer Lifetime Value by web channels to identify strengths and opportunities.

• Analyze and track customer, campaign, website, mobile, and sales behavior.

• Created 2017 DTC forecasting and budgets for digital marketing ad spend.

• Provide tracking, testing and Website Optimization using Google Analytics.

• Optimize and track PPC programs across Google and Bing.

• Manage over 1,000 affiliates across Commission Junction and AvantLink.

Active Sports Inc.   //   Customer Acquisition Manager

Altrec.com, The-house.com & Proboardshop.com.

February 2014 - November 2015   //    Bend, Oregon

• Manages affiliate programs across Commission Junction & AvantLink for the brands listed above.

• Increased the performance of the 2014 affiliate program performance by 15% compared to 2013.

• Implemented new affiliate program terms which realign commissions to a new vs. existing customer model that decreased the Customer Acquisition Cost by 23%.

• Performed the successful subscriber data & email platform migration from YesMail to LisTrak.

• Optimize and report on Altrec PPC campaigns across Google and Bing.

Altrec Inc.   //   Customer Acquisition Manager

Altrec.com

March 2013 - February 2014   //    Redmond, Oregon

• Optimize and track PPC programs across Google, Bing and Facebook.

• Increased Google Paid Search ROI from April through September 2013 to 380% compared to previous year of 257%.

• Maintain and update our shopping portal programs running on Comparison Shopping Engines (CSE's) including Shopping.com, Bizrate.com, Shopzilla.com and others.

• Manage Altrec's affiliate program across Commission Junction, AvantLink and ShareASale.

• Provided reporting and analytics across all online channels using Google Analytics and CoreMetrics.